With an incredible end-of-year rally in the fourth quarter, Porsche Cars North America managed to set a new all-time record for new car deliveries, shipping an incredible forty more cars to U.S. market customers than it did in the previous record-setting year in 2021. Forty! That’s all it came down to. Talk about winning by a hair’s breadth. That sure was a squeaker. A buzzer beater. Wow!
Across the full year Porsche is reporting that it saw substantial sales declines in Macan, Taycan, and 718 sales, plus a minor two-digit drop in Panamera sales. All of the company’s growth in 2022 was seen in deliveries of Cayenne, with a tiny bump in 911 sales. With this massive Cayenne growth spurt—up 3895 units year over year—Porsche’s 2022 SUV sales accounted for 64% of all new deliveries to market.
“What a year! Twelve months that provided challenges linked to industry-wide supply chain issues, but also a year that presented many more opportunities, resulting in a new record that surpassed expectations. I’m grateful to every single one of our customers – especially if they sometimes have to be patient – and to our dealers and the team at PCNA and in Germany who have supported them at every stage in aiming to deliver an exceptional experience,” said Kjell Gruner, President and CEO of PCNA. “At the same time it’s gratifying that our customers rated Porsche highest among all automotive brands for their new-car experience in the J.D. Power 2022 US APEAL Study. Looking ahead, we have amazing new cars arriving this year – and experiences too, as we mark the 75th anniversary of Porsche sports cars in style at Rennsport Reunion in September.”
It certainly seems like Porsche deliveries could have been much higher this year were it not for the myriad supply chain issues and temporary shutdowns of production, as well as an entire container ship delivery of Porsches being lost at sea. Of the vehicles delivered this year, it looks like Taycan sales were hurt most by these supply issues. Demand isn’t waning, but Porsche literally can’t build them quickly enough.
PCNA did not report fourth-quarter certified pre-owned sales, but it certainly seems like that should have been a new record set as well, being that CPO sales were up over 9 percent at the end of Q3.