Supply side issues crippled Porsche’s potential in the second quarter of 2022. Not only have we seen delays in getting wiring harnesses out of Ukraine thanks to ongoing conflict in the region, but superconductor shortages remain after nearly two years of issues. Hopefully with recent crypto crashes, fewer “mining” operations will be snapping up all of the supply of chips, and we can work toward getting back to normal. In spite of all that, Porsche Cars North America managed to deliver 19,487 cars last quarter, which is a 2.8 percent increase over the same period in 2021. Given that 2021 was PCNA’s strongest sales year in history, that bodes well for the future of the brand. Demand remains strong, perhaps stronger than ever before, and if the company can catch up its supply to its demand, it’ll sell a whole lot of cars this year and beyond.
“Performance is a key part of Porsche culture and we are working closely across the company as one team to meet the demand from our U.S. customers,” said Kjell Gruner, President and CEO of PCNA. “Our order books are full as we attract new and returning customers to the Porsche brand. Customers have more ways of interacting with the Porsche brand than ever before, through our expanding online presence and ordering capability, to new urban-based Porsche stores and new dealer sites opening through the course of the year.”
Early in the quarter production lines for the Taycan, Panamera, Macan, and Cayenne were shut down completely, which helps explain why 911 and 718 sales saw strong growth while Taycan, Panamera, and Cayenne were all delivered at lower quantities than the same period last year. Despite the production pause, Porsche prioritized Macan production and managed to crank out more of them than the same period a year ago.
Once again Cayenne and Macan were in battle for the top sales honors, while 911 outsold Taycan, with 718 and Panamera bringing up the lower tier. There was a time not that long ago when the mid-engine sports car was Porsche’s highest selling model, and now it accounts for its smallest market.
Another effect of the shortage of new vehicles is that Porsche Approved Certified Pre-Owned vehicles are moving serious units. U.S. sales in the first six months of 2022 totaled 15,449 cars, up 6.0 percent from a year earlier.