Porsche Cars North America has marked nine straight years of sales growth by ending 2018 with a 3.2% increase in sales over 2017. With an increase in sales for December year-over-year, Porsche ended the year on a high note, selling a massive 4,086 cars and SUVs total. Much of that was carried by a huge increase in Macan sales, up 9.7% over last year, and accounting for more than 40% of PCNA’s sales in 2018. In addition to that, however, Panamera sales and 911 sales are both up significantly this year in comparison to last year. 718 sales this year were about the same as they were in 2017, but slight gains were found in hot months. While Cayenne sales were down for all of 2018 due to model changeover, the new model’s launch in dealers began in December, and it was PCNA’s highest selling model for the month.
“Porsche and our 190 independent U.S. dealer partners are grateful for the excitement our cars are generating among customers,” said Klaus Zellmer, President and CEO of PCNA. “A record 2018 is an excellent starting point for an even more dynamic 2019, when highlights will include the market entry of the next-generation 911, the updated Macan, and the launch of our first all-electric sports car, the Taycan, late in the year.”
Porsche’s CPO program in the U.S. market accounted for an additional 23,046 sales across the dealership network. That program has been gaining at a huge level, with an increase in sales of 20.7% this year. In December alone, Porsche Approved Certified Pre-Owned models accounted for 2,278 vehicles.