Porsche set a new global delivery record in the first half of 2021 with significant demand growth across all models and in every single global sales region. While it should come as no surprise that Porsche moved more new cars in the first half of 2021 than it did in the massively Coronavirus-impacted first half of 2020, it’s mighty impressive that this is a new high water mark for the Porsche brand. Across the first half of this year Porsche has introduced 153,656 new owners to their new P-cars. That’s up a whopping 31 percent from this point last year.
As usual, Porsche’s most successful models continue to be its SUVs, with the Cayenne and Macan combining for a massive 87,668 sales or 57 percent of global deliveries! With 19,822 new all-electric Taycan deliveries in the first half of the year, Porsche has nearly matched all of the Taycans delivered across all of 2020 in just six months. While the Taycan is more popular in the North American market than the 911, Porsche’s iconic rear-engined sports car has barely managed to edge it out in global deliveries with 20,611 new 911s delivered from January one through the end of June. Panamera sales were up six percent to 13,633 vehicles, and the 718 Boxster and Cayman twins combined for just 11,922 units globally.
“We are extremely delighted with the high level of demand for our sports cars – the increase in deliveries in the first half of the year is above that of the overall market,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “The rate of electrification is growing in all regions. This development confirms the path that we have taken with our drive strategy. In Europe, around 40 per cent of the cars currently being delivered have an electric motor – whether they’re a purely electric vehicle or a plug-in hybrid. Our highest priority continues to be to fulfil our customers’ dreams.”
China continues to be Porsche’s most intense sales market, where the company shifted more new cars off the dealer lot in just that one country than all of Europe or all of North America. Sales were up 23 percent in that single market, and while that’s massive, the growth percentage over last year is somewhat lackluster compared to other markets. Here in North America, for example, we bought 51 percent more Porsches so far this year than we did in the same period last year. Considering how many dealership showrooms were closed for months last year, that’s no surprise, but nowhere else saw the kind of rebound as North America has. Just look at those numbers!
“After an intensive first half year in 2021, we can report a very positive result,” says Detlev von Platen. “Our order books are full. At the same time, we are aware of the uncertainties caused by the Corona pandemic and the semiconductor supply situation. We are continuing to keep a close eye on the overall situation while maintaining our optimistic stance.“