Earlier in the week we discussed Porsche Cars North America’s new sales record in 2022 barely squeaking through with a 40-unit increase over 2021. Globally that margin increased significantly thanks to strong demand in Europe, the Middle East, and Africa. Porsche even posted a 2% drop in its largest market, China, but no matter because that slack was picked up by dozens of other countries buying a lot more Porsches. 7969 more Porsches, to be exact. That’s an increase of 3 percent globally, and nothing at which to shake sticks.
“The many challenges caused by the war in Ukraine, interrupted supply chains and the ongoing semiconductor crisis have shaped the past year and put us to the test,” says Detlev von Platen, Executive Board Member for Sales and Marketing at Porsche AG. “So I am all the prouder of the entire Porsche team. In this difficult environment, we have succeeded in fulfilling the dream of owning a Porsche for more customers than ever before.
“On the sales side, results have been positive in 2022,” says von Platen. “Porsche is in a solid position. And we’re building on that basis. In our anniversary year to mark ‘75 years of Porsche sports cars’ we will continue to bring our product strategy to life. Our customers can look forward to many new product highlights.”
Cayenne and Macan remain the brand’s highest selling products globally, with 95,604 of the former delivered, while 86,724 of the latter found new homes. Porsche’s iconic 911 saw some five percent growth in 2022 versus the 2021 banner year, selling 40,410 units. Panamera saw massive sales leaps, up 13 percent, shifting 34,142 of the large sedan around the world. Supply chain bottlenecks and microchip shortages hamstrung the ever-popular Taycan in 2022 with worldwide deliveries down 16 percent to a still-strong 34,801 cars. Somehow once Porsche’s best selling model line, the Boxster/Cayman mid-engine sports car is bringing up the rear of the field with just 18,203 units sold in 2022.
