The 2019 sales year was not kind to many automobile manufacturers with the overall Chinese automobile market severely slowing down for the second year in a row, and continued downward trends in car purchases for Europe and North America. Porsche, however, bucks the trend with a huge increase in sales volume in 2019 as compared to the previous year. These numbers were boosted by huge increases in Cayenne and Macan deliveries worldwide, and an appreciable uptick in European sales. Porsche also experienced steady growth across the Americas and Asia.
“We are delighted about this great result, which shows the worldwide customer excitement for our sports cars and we are also proud that we have further strengthened the appeal of our brand and the customer experience with new approaches,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We are optimistic that we can maintain the high levels of demand in 2020 – also thanks to a host of new models and full order books for the Taycan.”
Porsche sold 99,944 Macan units and 92,055 Cayenne units across 2019, giving the two SUV models a stranglehold on Porsche's sales. The two models accounted for 68.5% of all Porsches sold worldwide.