Year in and year out things are getting better and better for Porsche. To those of us who recall the dark days of the early 1990s, it’s very welcome to see this trend in our favorite brand. 2016 was the most profitable year in the company’s history, and 2017 continued this trend. As Porsche’s investment in electrification and diversification of model lines increases, so too do the company’s profitability and output, breaking the records set in 2016 and setting the bar continually higher.
The biggest headline is the 7% increase in profit over 2016, upping profits to 4.1 billion Euro. That is only one of the records, and only tells part of the story. Broken down by numbers, here is how 2017 went for Porsche:
- 246,375 vehicles delivered
- Profit increased 7% to 3.9b Euro
- Operating profit increased 17.6%
- Revenue increased 5% to 23.5b Euro
- 10% increase in deliveries in China, 6% increase in the Middle East and Asia
- Panamera sales increased 83% over 2016
- Employment increased from 27,612 to 29,777
- 750 Training positions available, fifty additional technical training programs are being added
Continuing the Growth
Porsche’s current three-pronged strategy to growth will continue over the next decade. In keeping with Porsche’s environmental and social goals the brand’s hybrid and full electric options will continue to expand. As global transportation needs change, Porsche aims to be responsible and provide for these needs in the most effective ways. “The regions of the world are developing at different rates. We are therefore gearing ourselves up as flexibly as possible for the transitional period,” said Oliver Blume, Chairman of the Executive Board of Porsche AG.
Porsche recently publicly launched one production model and one concept highlighting the breadth of this strategy. The Mission-E Cross Turismo and the 991.2 GT3 RS show the extent of Porsche’s technological prowess, while simultaneously highlighting their internal combustion history and electric future.
To Porsche, their automotive and cultural goals are intrinsically linked. Per Oliver Blume; “We never view our economic success in isolation. We always have a clear focus on the non-financial aspects of our business too – our social responsibility. We don’t see conflict between economic, ecological and social aspects. They must work in harmony with each other.”
Following on this principle, Porsche has committed to using energy from sustainable sources. Since January 2017 Porsche AG has used 100% green energy. These initiatives are extending into the future, including moving their rail logistics to a carbon-neutral process. Mission E is also intended to be produced using a CO2-neutral process.