Sponsorship is key to helping race teams defray the huge expenses related to maintaining and running a two car LMP1 presence in the FIA World Endurance Challenge. Even large manufacturer backed programs like Porsche need sponsors. This year, Porsche adds a new sponsor to their already impressive roster, German luminaire manufacturer TRILUX. …
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Porsche Partners With Companies That Specialize In Beer, Batteries, and Bearings. Well Done!
In a recent press release, Porsche outlined their technical and sponsor partners for the 2014 LMP1 program. None were particularly surprising, but each offer excellent opportunities. Three new partners were announced, as well as extending their existing partnerships with two further major international companies. Longstanding technical …
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