Since the introduction of the 912 model in 1965, Porsche's best selling models have always been their entry level positioned cars. For a number of years, the 912 outsold the 911, some years even at a rate of 2 to 1. The 914 was Porsche's best selling model through the 1970s, that is until the introduction of the 924. Then, the 944 carried that …Continue to the full article
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Is Porsche’s New Entry Model Strategy A Huge Gamble?
From the words of Porsche North America’s CEO Detlev von Platen: "Our entry model is our pre-owned program." Damn. My initial reaction was a bit strong: I have a few good reasons for that frustration! I’ve grown up around Porsches; I have enjoyed my 944, the 914 we had in the family when I was old enough to drive, and I want to buy another …Continue to the full article