Admittedly, I’m not the creative type and I’m not a marketer. However, I do know my cars and their corresponding iconography/branding/logos.
When I think of Porsche’s logo I think of a thrusting/rampant black horse taken from the Stuttgart city seal.
When I think of Lamborghini’s logo I think of a big snorting bull (reportedly chosen by founder Ferruccio Lamborghini as representative of both his zodiac sign and his favorite sport, bullfighting).
That’s why, when I saw the video below I was quite confused. Here’s how the creator describes it,
“In this spectacular film a mean and aggressive machine bull is conceived and brought into being by the blood of Porsche, the Mobil1 motor oil. The concept of this co-branded piece is to show how Mobil 1 motor oil is the most hi-tech and durable oil available for Porsche’s high performance cars.
Frame helped the agency launch the Mobil1 campaign by utilizing a mix of live-action, animation and VFX as Frame collaborated with the talented people at Ghost VFX, who contributed with look development, character animation and subsequently composited their renders.”
Production values aside (the video is masterfully done with CGI and graphics that would look right at home on the big screen) shouldn’t this Porsche be represented by a big black stallion?
Mobil1 & Porsche – Directors Cut from Frame. on Vimeo.
Is it just me, or will Porsche fans, Lambo fans and car fans alike all be slightly confused?
Other Porsche Blog Posts You Will Enjoy
How to buy a Lamborghini on a used Porsche budget.
Watch and See How the Porsche Crest is Manufactured by Hand
Have You Seen The Newest Commercial For The Porsche Macan?
Ever Wonder How They Make Those Great Porsche Commercials
