When Andrew Blair turned his Porsche Boxster into a rolling resume his focus was to find a new employer and to do so quickly. Well, his ploy worked but it brought with it some unintended consequences. When we last heard from Mr. Blair he had just been “made redundant” as a construction project manager earning nearly $107,000 annually in Dubai. Unsure how he would continue to pay his bills he ingeniously decided to get the word out the best way he knew how (see the picture below):
What Andrew didn’t realize was the amount of attention his seemingly harmless, yet creative, marketing method would garner. Having caught the eye of the blogosphere and the international media. Mr. Blair’s story and stunt was seen everywhere from CNN and the BBC to places like my blog and many others. Some stories were sympathetic to Blaire’s plight others most definitely not. In fact, according to an article in The National “independent bloggers published news of a poor driving record and the Dh3,850 he owed in unpaid fines.”
The Good News
Mr. Blair is once again gainfully employed. This time as a consultant with a food and beverage company. The job is a result of a call from the company’s owner who saw the advertisement written on Andrew’s Boxster and called looking to see if he could purchase the car. It would seem the two hit it off from that conversation and Blair is back working at the same salary as his previous position.
The Bad News
Once news of Mr. Blair’s poor driving record and unpaid fines garnered international exposure, his beloved Boxster and billboard was quickly impounded. For the time being, Andrew is forced to take taxis to and from his new position. However, given his new job and financial stability, I’m sure the Boxster will find its way back on the streets of Dubai soon enough. What remains to be seen is if it will be Andrew behind the wheel or his new employer?