Recession. What Recession? At least that’s what Porsche’s saying these days. With a 22% increase in overall sales from 2010, Porsche delivered 118,867 vehicles to their customers. Given that their target was 100,000 units for the year, I’m thinking bonuses all around.
A Record Year for Porsche
“With sports car sales of just less than 120,000, 2011 was a record year for Porsche,” said Matthias Müller, President and Chief Executive Officer of Porsche AG. “We are planning to continue growing in 2012 as well. The new 911 generation will galvanise the market.”
Porsche Sales Strong in all Regions
In 2011, Porsche sold more vehicles than the year before in all sales regions. Asia takes the top slot with 42,971 units delivered (+44%). While the Chinese market posted the biggest growth at +64.6%.
The most successful single market in 2011 was the USA: a total of 29,023 customers in the United States opted for a model from Porsche ( an increase of 14.6 %). In Porsche’s home market of Germany the 911, Cayenne, Panamera, Boxster and Cayman sports cars were very popular, selling 14,959 units (+13.2 %).
As with previous years, the model with the highest world wide demand in 2011 was the Cayenne, of which 59,897 were handed over to customers. With sales of the Cayenne S and Cayenne Turbo totaling 18,126 units, Porsche defended its leading position in the high-performance, off-road vehicle segment.