In light of recent dealership closing virus events, Porsche is fast-tracking an effort to sell its cars digitally. There is growing consumer demand for an ability to do as much of the car purchase process online as possible, for obvious reasons. While recent efforts have been focused on new car sales, Porsche Cars North America has this week launched a new vehicle search platform for pre-owned and certified pre-owned Porsches. They are suitably calling this new platform "Porsche Finder".
Every car from one of the 192 U.S. based Porsche dealers will be loaded up to the Porsche Finder system, allowing customers from all over the country to search dealer inventory. The new platform includes optimized search filters for model and generation, vehicle equipment and packages, pricing options, dealer inventory search without zip code, in addition to an expanded selection of interior and exterior vehicle colors (including cabriolet roof colors).
It's truly easy to use!
"Now is the time to put our foot on the accelerator to make the Porsche digital experience as stellar as our cars," said Klaus Zellmer, President and CEO of PCNA. "Providing seamless access to our products is a top priority in our existing e-commerce strategy, with the goal of creating a one-stop shop for new and pre-owned vehicle search and purchase, which will follow down the road. For now, the new Porsche Finder platform for pre-owned vehicles will enhance the customer experience and greatly benefit our dealer partners."
To use the new Porsche Finder, just go to finder.porsche.com to find your next pre-owned Porsche.