It was a little less than one month ago that Porsche reported record worldwide sales for 2011. Not wanting to lose momentum, Porsche announced a 5% in sales for January as compared to the same time period last year.
Picking Up Where We Left Off
“The good start in January shows that we have evidently set the correct course with our product offensive. This result picks up where last year’s good results left off.”, said Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG.
Deliveries were up across all of Porsche’s regions, but it was the home market of Germany where the biggest gain, 16%, was achieved. Delivery of 2928 units in Germany put the region only 68 units behind North America (up 9.2% with 2996 deliveries). Asia had largest number of units delivered at 3689 but posted meager growth gains of .3% (possibly explained by Chinese New Year national holiday that fell during the period).
The Cayenne continues to reign supreme as the most popular model with 4900 units delivered worldwide by Porsche. In fact, you may remember that Porsche recently announced a third shift for the Porsche works in Leipzing. Sales of the new 911 were brisk as well at more than 1500 units; an increase of 14.9% as compared to last January. The new 911 Carrera S was the most popular of the 911 models sold at 432 units.