Porsche's design studio isn't based in some far-flung metropolitan like New York or Los Angeles or Tokyo. The company got its start in industrial design, after all, so why not keep everything in-house where it can be inspired by the depth of history and motor sport the brand is known for. That's why Porsche has kept its design studio in the quiet …
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Recent Posts from: Design
Porsche Lends Star Wars Some Design Help For A New Sporty Spacecraft
In case you've been living under a rock lately, there's a new Star Wars film coming out on December 20th, and the marketing ramp up has already begun. In the past the Star Wars marketing has paired with Nissan as the official automotive partner, but this time Porsche has jumped on board for the final of the 9 film series. There are a couple of …
Continue to the full articleDriven By Urban Dynamics, Porsche Design and Puma Enter Sportswear Partnership
United by motorsport history, and shared values of technological innovation and functional design, Porsche Design and Puma sportswear have entered in to a new partnership. A new line of clothing and shoes jointly developed by the two companies is slated to launch in March, 2019 for the Spring and Summer seasons. The Porsche Design Sportswear …
Continue to the full articleProject 917 Introduces Youth To Engineering Career Pathways
A new project in the UK aims to get young students involved (and hopefully fascinated) in motorsport and the career possibilities that the industry provides. A group of British engineers and designers has launched the Project 917 campaign with our favorite 70s World Champion sports prototype at the forefront of their effort. The team hopes to …
Continue to the full articlePorsche Mission E: How It Was Designed
By now most of you are familiar with Michael Mauer and his work with Porsche's design DNA. The work that he, and his team of more than 100 designers, model builders and CAD-specialists, engage in defines Porsche's identity. His designs are both polarizing (the Panamera) and elegant (the 991). Mauer became head of Porsche's design department in …
Continue to the full articleVideo Takes Us Behind The Scenes At The Filming Of “The Porsche Design DNA”
Recently, Porsche released one of their typically slick videos – titled "The Porsche Design DNA" – describing their 21st century emphasis on design commonality across the brand’s several models, with the 911 still remaining its spiritual touchstone. Always well directed, shot, and edited and with music that evokes reverence and awe, the short film …
Continue to the full articlePorsche Engineers New Russian Super-Limo For Putin And His Friends
Without getting into the politics of whether or not this is a good idea, Yahoo Autos is reporting that Porsche has apparently been retained for their engineering expertise to assist the Russian government, under the direction of Vladimir Putin, to help the four major Russian auto makers (Sollers, GAZ, KAMAZ, and ZIL) in an effort to develop a new …
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