While Porsches are regularly used as camera cars, this is the first time a car has simultaneously filmed itself and used 3D Mapping to project images on its bodywork. The ad is designed to demonstrate that Porsche's racecar hybrid technology is directly related to the road cars. While showing the connection between the successful 919 Hybrid racecar and Porsche's third most powerful production car ever is novel, the implementation is strange to watch.
Admittedly, the thing I wanted to see the most in this ad is the camera boom rig. The Panamera Turbo S E-Hybrid is an incredible machine. In the world of Porsche production cars, only the 918 Spyder and 991 GT2 produce more power. But in this video, the swiveling roof-mounted projection and filming boom is the star of the show. I'm left wondering more about how the active 3D mapping worked than asking questions about the car.
So if you are left with questions about the Panamera Turbo S E-Hybrid, we have answers. If you want to know more about the 3D projection rig, I suppose we'll need to wait. The rig looks fascinating, and hopefully Porsche gives us a how-its-made on this rig in the near future.