In case you've been living under a rock lately, there's a new Star Wars film coming out on December 20th, and the marketing ramp up has already begun. In the past the Star Wars marketing has paired with Nissan as the official automotive partner, but this time Porsche has jumped on board for the final of the 9 film series. There are a couple of …
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Porsche Cars North America Sales By Model: September 2019
PCNA had another strong month in September, outselling the same period of a year ago by 111 units. Much of that success is due to resurgent sales now that the new 992-generation 911 has reached it's full production potential. The remainder of the high month was brought about by the Cayenne's continued sales success. Macan, Panamera, and 718 all …
Continue to the full articleThe Porsche 911 Is A Champion of Profitability
Transitioning into building an expanding lineup of electric models is a costly venture. Though the Taycan recently launched, and the next generation Macan is destined for electrification, these models are not expected to turn a profit for some time. Fortunately for Porsche, the bank of 911 is printing money. Though the marque's top sports car makes …
Continue to the full articlePorsche Cars North America Sales By Model: August 2019
Porsche Cars North America sold 553 more cars in August of 2019 versus August of 2018. Much of this increase was carried by a massive increase in new Cayenne sales, while all other models experienced a small decrease year over year, even the perennially popular Macan. Cayenne was still in that transition phase last year between the outgoing model …
Continue to the full articleThere’s A Fishy Reason The Porsche Type 64 Didn’t Sell At Auction
There are those in the collector community today who feel they have been duped and betrayed by auction house RM Sotheby's, and the reasoning is absurd. During Saturday night's Monterey sale, RM Sotheby's brought perhaps the most valuable Porsche ever to the auction stage for bidding. The Type 64 racer is the first car ever to carry the Porsche …
Continue to the full articlePorsche Cars North America Sales By Model: July 2019
When both Macan and Cayenne sales are up year over year, you know Porsche is celebrating a good month of US market sales. Pay no attention to the fact that 911, 718, and Panamera sales are down, they are merely the crust in the PCNA sales pie. This time last year the Cayenne was phasing out for the new model to phase in, so a massive jump from 266 …
Continue to the full articleBob Ingram Discusses The Fire Which Destroyed The Building Housing The Ingram Collection
Following the tragic explosion at the building next door to the warehouse where much of the Ingram collection was housed in downtown Durham, NC, the community rushed into action. The locals in the area, from first responders to neighbors and friends, put in time and effort to ensure everything got back to normal as quickly as possible. No loss …
Continue to the full articlePorsche Reopens the Renovated Nardò Testing Facility
Few tracks on Earth have greater claim to the word "Ring" in their name. The Nardò Ring, a circle with a circumference of 7.8 miles, is a "Ring" in the truest sense of the word. Porsche acquired the legendary testing facility in 2012, and since then has been working to exceed its former glory. It has taken seven years of working with local councils …
Continue to the full articleWill The New Mid-Engine Corvette Tempt You Away From Porsche?
The 2020 Chevrolet Corvette was launched on Thursday night and has already set the world of sports cars ablaze. It's got a very interesting set of specifications that aims it squarely at Porsche's iconic 911 for about the price of Porsche's 718. It's unlikely that the interior or driving dynamics will be quite as refined as the Teutonic …
Continue to the full articlePorsche Cars North America Sales By Model: June 2019
Porsche's North American sales folks are celebrating this weekend, and not just for Independence Day. June 2019 marks a record month for PCNA, moving a whopping 5,205 units, which is an all time record for any June in history. While many other companies are reporting decreases in sales, an industry average of about 3%, Porsche is selling more units …
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