Porsche Cars North America saw an incredible jump in sales last month, delivering 10.1% more cars in February 2019 than it did in the same month last year. Not only is that huge jump responsible for over 4800 of new Porsche owners, but it is a record Febraury for the company. This marks PCNA's second record month in a row, kicking off what could be a massive year for the brand in the U.S. market.
The Cayenne model saw huge growth between last year and this year, delivering 1762 examples to new owners, which corresponds to an increase year-on-year of more than 67%. Interestingly, considering how cold and snowy the month of February has been for much of the U.S., Porsche's iconic 911 sports car also saw a big jump, up 27.9% over last year, with 990 new examples finding owners. It's strange that these 991.2 examples are selling in such numbers, especially considering that a new generation 992 is coming later this year.
Unfortunately, outside of these two model lines, Porsche experienced sales declines for all others. 718 sales tanked in February, dropping from 448 last February to just 163 examples sold this year. Panamera and Macan declined by about 100 units each last month, which isn't a lot, but doesn't show strength for either model that they've experienced in recent sales periods.
"Our 191 U.S. Porsche dealer partners offer a tremendous customer experience," said Klaus Zellmer, President and CEO of PCNA. "These customer relationships, combined with the fascination and product range of Porsche cars, are responsible for another stellar month."
Porsche CPO sales in the U.S. totaled 1,925 vehicles in February, up 12.3 percent year-over-year.