In August 2011, Porsche’s sales increased by 43.4% compared with the same month the previous year. This translates to a total of 9,031 vehicles delivered to customers. For the first eight (8) months of 2011 Porsche has sold a total of 80,412 vehicles, representing a 30.1% increase from the same period last year. While North America (particularly the US) is still Porsche’s largest market in YTD numbers, China eclipsed the US in monthly sales by 60 vehicles. At this rate, China will be Porsche’s largest market in the very near future!
“We are growing in all regions, which enabled us to achieve yet another record performance in August. I am convinced that this gives us a stable platform on which to start implementing our Strategy 2018. The new Porsche 911 Carrera, celebrating its world premiere at the IAA Frankfurt Motor Show, will appeal to many existing and new customers.” said Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing.
China’s Importance to Porsche Grows
While all of Porsche’s regions posted an increase in the month of August, the response from Chinese customers was especially strong. In fact, Porsche tripled their sales from the same period last year selling 2,244 vehicles. Year to date, Porsche has sold 16,995 vehicles in China. This represents an 83.9% increase year over year.
August Sales by Porsche Model
- 1204 units of the Porsche 911
- 1039 units of the Boxster and Cayman
- 4656 units of the Cayenne
- 2,132 units of the Panamera
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[Source: Porsche AG]