WayRay is an up-from-nothing tech start-up in Zurich which deals with holographic augmented reality heads-up display implementation and advancements. The company is currently working on implementing virtual objects being integrated into the driving experience. Because of the future uses of such technology, Porsche has devoted $80 million US dollars …
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Porsche Changes Their Tune On Autonomous Driving, But That Might Not Be A Bad Thing
As recently as February of 2016, Porsche was staunchly opposed to the mere idea of an autonomous driving Porsche. Company CEO Oliver Blume even went so far as to say "An iPhone belongs in your pocket, not on the road." In the following 22 months, technology has advanced at an alarming rate, and the number of competing brands placing autonomous tech …
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