Clarksonian excess is positively joyous on paper, and the items that grab review headlines trend towards both the extreme and the concrete. Everyone with a bit of petrol in their veins knows that 700 horsepower is a lot, and 200 is simply not very many. At the same time, not everyone agrees on what makes a car fun. What works in a headline to bring …
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Porsche Makes $80M Investment In Swiss Augmented Reality Tech Firm WayRay
WayRay is an up-from-nothing tech start-up in Zurich which deals with holographic augmented reality heads-up display implementation and advancements. The company is currently working on implementing virtual objects being integrated into the driving experience. Because of the future uses of such technology, Porsche has devoted $80 million US dollars …
Continue to the full articlePorsche Changes Their Tune On Autonomous Driving, But That Might Not Be A Bad Thing
As recently as February of 2016, Porsche was staunchly opposed to the mere idea of an autonomous driving Porsche. Company CEO Oliver Blume even went so far as to say "An iPhone belongs in your pocket, not on the road." In the following 22 months, technology has advanced at an alarming rate, and the number of competing brands placing autonomous tech …
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