Porsche carried forward the positive business growth of last year in January 2014: With 12,225 vehicles, the number of deliveries to customers worldwide was 1.4 per cent above the good result of the same month last year, which was hugely successful thanks to the fresh energy that the latest 911 models and the third generation of the Boxster brought with them. In January 2014, especially the new model generation of the Panamera – available on all markets worldwide at this point – ensured strong growth: Porsche handed over nearly 2,300 vehicles of the sports saloon to customers, equaling an increase of over 15 per cent.
Executive Board Sales and Marketing Member, Bernhard Maier –
“We were able to outperform by a little the very high level of the record month last year. We take a confident look to the coming months and are convinced that we will again enjoy annual growth in 2014. The decisive drivers will be our extended product range and our expanded dealer network.”
In comparison to the same month in 2013, Porsche achieved a plus of 29 per cent on the Chinese market in January; more than 4,000 vehicles were delivered there. In the Asia Pacific, Africa and Mideast region, Porsche delivered around 5,800 new cars to customers – over 14 per cent more than in January 2013. On the American mainland and in Europe, the strong January in 2013 was the reason for a drop by minus eight per cent. Only on its home market Germany was the sports-car maker able to gain 10 per cent, adding up to just below 1,500 deliveries to customers.
The deliveries of mid-engine sports cars developed positively in January 2014: around 1,700 new cars of the Roadster Boxster and the Coupé Cayman were delivered. This equals an increase of almost 55 per cent in comparison to the same month last year. The sports car icon 911 is still quite popular. With 2,300 sold vehicles, it out-achieved the level of the previous year.
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